Case Study
Transforming Enterprise Training
with GENAIE
The Salford Business School Experience
THE CHALLENGE
Salford Business School, part of the University of Salford in the United Kingdom, is committed to delivering executive education and knowledge exchange. As part of an ambitious project under the Innovation Accelerator Centre for Digital Innovation initiative, the school developed an online platform, KnowDigital, aimed at delivering 24/7 access to high-quality, interactive courses specifically designed for business leaders and professionals in the Northwest region.
To bring about digital transformation in businesses, KnowDigital aimed to create courses that enhanced innovation or provided a competitive advantage and explore how digitalisation enhances the industrial workplace.
The Salford Business School content development team has subject matter expertise. However, it was important to understand the current context and trends in businesses in the North West region and create engaging digital content with real-life examples for wider reach. The project needed a tool that could help create e-learning courses and allow subject matter experts to include their input to ensure the relevance of the content.
GENAIE TO GENERATE PROFESSIONAL COURSES
Meganexus provided the Salford Business School with GENAIE (Generative AI course generation platform). It supports professionals to dynamically build courses, lessons and resources using generative artificial intelligence. GENAIE significantly accelerates development and supports efficient and cost-effective delivery of courses. All content can be provided in multiple languages and at different levels with supporting voiceovers.
The Salford team used GENAIE to create:
✅Learning outcomes
✅Course outline
✅Module content
✅Images
✅Acitivites
✅Audio
✅Quizzes for self-assessment
Learning outcomes generated by GENAIE
Once a course was generated by GENAIE, the subject matter expert with specialised knowledge made edits and updates to refine the content for relevancy. While GENAIE took care of current standards and trends, Subject Matter Experts enriched the learning material by adding additional learning resources, images, and videos. After thorough review and approval by designated experts within Salford Business School, the training materials were published as SCORM files to deploy on the KnowDigital Learning Experience Platform (LXP).
“The collaboration between the Centre for Digital Innovation (KnowDigital) and Meganexus, utilising GENAIE software, represents a significant step forward in integrating cutting-edge technology within executive education and knowledge exchange environments. This partnership has harnessed the power of GENAIE’s advanced content development capabilities to enhance the educational experiences of the KnowDigital platform.”
Mandy Parkinson
Professor of Business Innovation at The University of Salford
IMPACT AND RESULTS
From initiation on 2nd January 2024 to the launch of the platform on March 31st, the KnowDigital team created 13 online courses at Key Stage Level 4 using GENAIE. Salford University’s Subject Matter Experts have greatly benefited from GENAIE’s ease and efficiency of course creation, reducing the development time by 80% compared to traditional methods. With GENAIE, KnowDigital created more engaging and quality content than traditional methods across diverse subject areas.
The KnowDigital team reported:
- With GENAIE’s rapid course generation ability, KnowDigital’s Learning and Development team generated 1 hour of e-learning in approximately 2 days cutting the development time by 80%.
- The team customised content so all courses were attested to be compliant with KnowDigital branding guidelines.
- The KnowDigital team deployed the SCORM files on their Learning Experience Platform (LXP) allowing 24/7 accessibility to delegates.